From the archive
One may or may not be familiar with the Daily Universal Register, but people are almost certainly familiar with the newspaper it became, the Times. It only had the longer moniker for three years.
It changed on 1 January 1788 and an editorial explained the change as a result of the shortening of the original title. With the words “Daily” and “Universal” commonly omitted, customers asking for the “Register” in coffee houses were given the wrong thing. Any number of publications had “Register” in the title — including Harris’s Register of Ladies.