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From the archive

‘Pathography’ ?

Marshall McLuhan (1911-1980)

Douglas Coupland: … we’ve obviously entered the age of near total medicalization of personality. To write a biography of anyone, let alone someone so neuroconnectively fascinating as Marshall, seems like a gross abnegation of duty to truth. The biography has begun to morph into the pathography. Note: Marshall McLuhan’s left cerebral cortex was vascularized in a way only ever before seen in mammals in cats. He wasn’t just different; he was very different.

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