To celebrate President Obama’s inauguration, Ben & Jerry’s released a flavor called Yes! Pecan. What about an Occupy-themed flavor? “It’s come up,” Ben Cohen said. But he no longer has power within the company—it was sold, over his objections, in 2000—and Unilever, the corporate parent, has been reluctant to endorse the movement. “My idea was to call it Choccupy, and it would be all vanilla with one big chunk of chocolate on top. You could just eat the chocolate and pretend you’re part of the one per cent, or you could break it up and mix it with the rest of the ninety-nine per cent, and make chocolate chip.”

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