Bottle designed by Sergej Pavlin.

In the early 1950s, the father of Cockta, Mr. Emerik Zelinka, working for the Slovenijavino beverage company, created a refreshing drink made of excellent natural ingredients. He combined rosehip, vitamin C with its pleasantly tart taste, various herbs, pure spring water, and caramelized sugar. The first public promotion of Cockta took place on 8 March 1953 at the Planica ski jumping events, where visitors were greeted in every comer by a poster of a little girl drinking Cockta. The rounded quarter liter bottle, filled with a brown fizzy liquid alluded to the western lifestyle. In the same year, the first million liters of Cockta were produced, the equivalent of 4.5 million bottles.